As a small business owner, you are always looking for ways to save time and grow your business. One of the best ways to do that is by using marketing automation. Marketing automation is using software to do marketing tasks for you. This includes sending automated emails, creating custom audiences on social media, and tracking leads... In this blog post, we will discuss the 5 top benefits of marketing automation.
Marketing Automation Benefit 1: Save Hours of Your Day
Save time on repetitive tasks
By automating your marketing, you can free up time to focus on other areas of your business. As a small business owner, your time is valuable. This means that you can spend time growing the business and meta-level strategies. Rather the things that really matter to profits!
Put lead gen on autopilot
Put your lead generation and outreach on autopilot. You're already running ads, spending time sending new leads emails, and sending promo emails for your next webinar... Why not let marketing automation software handle 100% of that for you while you grow the business!
More time spent on marketing = more leads = more conversions = more revenue. It's a simple equation that marketing automation can help you solve.
By automating your marketing, you'll be able to generate more leads and convert them into paying customers.
Improve customer relationships while spending less time with them
Marketing automation can help improve your customer relationships. By sending automated emails, you can keep your customers updated on new product launches, upcoming sales, and other important news.
You can also use marketing automation to segment your customers so that they only receive information that is relevant to them.
Marketing Automation Benefit 2: Better Tracking
Marketing automation helps you to better track your leads through every stage of the sales funnel. You can see which marketing efforts are producing valuable actions when you set up the marketing properly.
This tracking wasn’t possible before marketing automation software was created. You can now see which of your marketing activities are working and adjust on the fly to get even better results.
For instance, you can use UTMs in your marketing emails and see email data in your google analytics account. But you can also see ALL the activity that your contacts are taking right from their contact record.
Keap makes this super easy with activity feeds. You can see everything the automation does like when emails were sent, what texts got sent, and even the phone calls you've had with that lead or customer!
Marketing Automation Benefit 3: Send Relevant Emails
You can send automated emails to the right people at the right time!
When you use marketing automation, you can send automated emails to your subscribers. With marketing automation, you can segment your list so that you can send relevant emails to each segment. This ensures that your subscribers are getting the most relevant information from you.
Relevant emails lead to higher open rates and click-through rates.
Marketing Automation Benefit 4: Increase Sales
Generate more leads and close more sales
With marketing automation, you can generate more leads and close more sales. By automating your marketing tasks, you can reach a larger audience with your marketing message. You can also automate follow-up tasks so that you can keep in touch with your leads and prospects. There is no more waiting to reach out to those webinar attendees!
When someone attends a webinar or visits the pricing page of your website these are buying behaviors. Your marketing automation software can create opportunities to do an initial outreach and start the conversation for you! That way you're only talking to the best leads while the marketing nurtures the rest.
Marketing Automation Benefit 5: Better Lead Nurturing
Have you ever had leads just stop reading your emails? That's becoming more and more common these days. As you send emails and text messages one of the most important metrics you should be paying attention to is engagement frequency!
When you automate tracking around email frequency and send un-engaged leads to a re-engagement campaign BEFORE it's too late you keep that lead around for longer and you're actually more likely to get your ROI on that lead.
Stop letting leads fall through the cracks
Automated nurture sequences let you keep leads involved in your marketing so that you have more chances to sell them!
How do I automate my marketing?
There are so many marketing automation platforms on the market today. So how do you really sift through all the different options?
It's pretty easy! Look for the one that is easiest to use and that you can actually set up and use yourself.
One of the best options out there is Keap!
Keap is a marketing automation platform that has been around for decades and has helped small businesses and entrepreneurs automate their marketing and sales.
They break down marketing and business automation into all areas of their application.
Generate leads using Keap forms, send them the right email and the right time, and schedule meetings automatically while you sleep!
Keap also has a free trial so you can test everything out BEFORE you get too far in and become trapped in the wrong solution.
Here are even more benefits of Keap that can help you run your business:
- Keap has a built-in robust CRM, so you can keep track of your sales and marketing progress in one place.
- Keap's marketing automation features help you nurture your leads and customers with automated emails, so you can stay top of mind without lifting a finger.
- Keap lets you segment your lists so you can send targeted messages to the right people at the right time.
- Keap's reporting features give you insights into your marketing and sales progress, so you can make data-driven decisions about where to allocate your resources.
- Keap offers a free trial so you can try out all of its features before committing to a paid plan.
- Keap lets you collect payment from your clients either through invoices, subscriptions, and more.
- Keap integrates natively with Quickbooks
- Keap has a built-in business phone line for calls and texting!
- Keap has built-in scheduling that syncs with your google or outlook calendars
So what are you waiting for? Get started with Keap today.
What are some of the benefits that you've seen from marketing automation? Let us know in the comments below! And be sure to sign up for our email list to get more tips on marketing, sales, and business growth.