Experience
I've spent most of my career building and running marketing teams. I have also helped growth-minded companies establish scalable marketing and operations strategies that work with real people and AI.
Companies I've worked with
Leadership Roles
Head of Marketing
Credit Suite Inc.
Self-funded B2B fintech focused on helping small businesses access financing through business credit.
- Grew annual revenue from roughly $1M to $15M+ ARR and helped land the company on the Inc. 5000 list four years in a row.
- Built the marketing team from 2 to 14 fully remote contributors across content, paid media, product marketing, retention, and lifecycle.
- Oversaw $100K+/month in paid spend across Facebook, Google, and Microsoft while improving cost per acquisition and lead quality.
- Led a full website redesign that doubled the homepage quiz conversion rate from ~20% to ~40%.
- Partnered with the product and development teams to launch Fundability, a small business funding readiness platform, and drove go-to-market strategy for new and existing products.
- Implemented strategies that increased MQL-to-SQL conversion by over 60% in key funnels.
Head of Marketing & Systems
CR Publishing LLC
Information publishing business focused on credit education and consumer empowerment.
- Owned day-to-day marketing and sales operations for an information publishing business.
- Led product development for a self-serve dispute rotation software that let consumers generate their own credit dispute letters from rotated templates.
Fractional CMO
Profit Systems & Solutions LLC
Consulting practice serving law firms, medical practices, and local startups.
- Collaborated with Perry Marshall on a Facebook advertising manual that's now being developed into a DIY software tool for small and mid-sized firms.
- Consulted with law firms, medical practices, and local startups on strategy, funnel design, copy, and automation.
- Implemented AI-powered systems and training for teams using ChatGPT, Claude, OpenAI and Anthropic APIs, and Replit, giving them reusable workflows instead of one-off hacks.
Earlier Experience
Marketing Associate
Green Jane, Inc.
Greater Denver Area
Contract role supporting marketing operations for Green Jane and CO2 brands.
- Wrote and edited marketing copy for guides, white-papers, and social media with hundreds of thousands of monthly visitors.
- Developed a content strategy for email campaigns and onsite experiences. Aided in the development of marketing campaigns and sales funnel engineering using Infusionsoft and related software.
- Consulted with Chief Communications Officer and others in the Green Jane Executive Team to implement marketing activities.
Digital Marketing Specialist
DisputeSuite.com
New Port Richey, FL
Contract role focused on affiliate marketing and training program development.
- Generated hiring presentation for sales positions, completed affiliate materials to aid with affiliate productivity.
- Created and built a training program for a new position of Webinar Manager and oversaw all training and implementation of the new training and webinar program for the business.
Marketing
Foster Web Marketing
Fairfax, VA
Contract role supporting the marketing team on various campaigns.
- Worked with Marketing team members as well as the executives on a new demand generation campaign.
- Developed retention campaign, copywriting, and marketing development initiatives.
Skills & Tools
Strategy and leadership
Go-to-market planning, positioning, team building, budget ownership, revenue alignment with sales and product
Acquisition and growth
Funnel design, paid media, lifecycle marketing, email and SMS, lead scoring, conversion optimization
Platforms
HubSpot Sales, Marketing, and Ops Hub; Keap; Segmetrics; Asana; Confluence; Google Workspace; Mailgun
AI and automation
ChatGPT, Claude, Replit, n8n, OpenAI and Anthropic APIs, experimentation workflows
