Writing, Speaking & Teaching

I learn by writing and teaching, so I try to share what I'm doing and seeing in the wild.

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Does Your Business Exist to an AI Agent?

How Google's Universal Commerce Protocol changes who you're really selling to

Google's Universal Commerce Protocol is rewiring how buyers discover, evaluate, and pay. If an AI agent can't read your business, you're invisible.

January 2026·8 min read
AI in marketingMarketing strategySmall business growth

You've Been Prompting Wrong All Along

How to stop getting AI caricatures and start getting real patterns

Most AI prompts pull a polished performance of expertise. The better move is to ask for patterns of what people actually do, fail at, and try next.

November 2025·10 min read
AI in marketingMarketing strategy

AI Acceleration: Update Your Business OS

What AI-2027.com means for business owners who think they have time

A former OpenAI researcher mapped the next 24 months of AI quarter-by-quarter. Here's what it means for how you position, hire, and structure your business.

October 2025·8 min read
AI in marketingSmall business growthMarketing strategy

Stop Hiring Developers. Start Talking to AI.

Why every business owner should be 'vibe coding' right now

Tools that used to take months and $50K now take an afternoon and pocket change. Seven reasons business owners should be building software in plain English.

September 2025·7 min read
AI in marketingSmall business growth

Your Emails Have a New Boss

And It's Not Your Customer

A deep dive into how AI-powered email filters are changing deliverability, and what marketers need to do to adapt.

December 18 2025·8 min read
AI in marketingLifecycle marketingMarketing strategy